Analisis Product Quality, Price dan Sertifikasi Halal terhadap Keputusan Pembelian Produk Kecap Manis Cap Nasional

The background of this research is that it currently known “Nasional” brand Soy Sauce not very well and we rarely find promotions through television media, but the level sales Nasional soy sauce in second place after ABC sauce, thus making researchers interested conducting proving what factors influence buyer's decision by using several variables, product quality, price, halal labeling. This type survey uses a quantitative approach with data collection methods: observation, questionnaire, documentation. While techniques used are primary secondary data. results study indicate quality variable, labeling able to explain purchasing decisions variable 52.1% remaining 47.9% explained other variables outside research. Partially, (X1) does affect decisions. price (X2) (X3) have an effect on Meanwhile, simultaneously, (X1), (X2), haveas decisions.Keywords: Product Quality, Price, Halal Labeling, Purchasing Decisions.